Pinterest is a unique combination of social and search features with over 400 million monthly active users. Why is keyword research essential for success on Pinterest? We cover several methods with screenshots and tips to help you master this skill. This in-depth guide will teach you why Pinterest keyword research is essential and how to do it without hassle. However, many marketers ignore this step and waste time creating and pinning content that gets little to no traction.
This makes keyword research a crucial skill to learn and leverage to boost your content's discovery. Users frequently use the Pinterest search bar to discover new ideas, trends, and visual inspiration by typing in keywords. Pinterest, at its core, is a search engine.Īnd just like any other search engine, you need to nail your SEO strategy to be successful on Pinterest as a business or creator.
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